October 4, 2023

Elon Musk has mentioned he is about to make probably the most notable modifications to Twitter since he took management of the social community final fall: changing the well-known chicken brand.

IN tweet Early Sunday morning ET, Mr. Musk mentioned that “we’ll quickly say goodbye to the Twitter model and, little by little, to all of the birds.”

He added shortly after: “If a ok X brand is revealed tonight”, it’ll “be out there worldwide tomorrow”.

The “X” is the time period for what Mr. Musk referred to as “an app for every little thing” that might mix social networking, immediate messaging and cost providers, just like China’s well-liked WeChat app.

Mr. Musk mentioned that the acquisition of Twitter is an “accelerator for the creation of X”, and the authorized entity he created to buy and function Twitter known as X Holdings.

Mr. Musk went dwell on Twitter early Sunday morning to say he was altering the Twitter brand. “This could have been executed a very long time in the past,” he mentioned. – I am sorry it took so lengthy.

A couple of hours later, Mr. Musk advised Twitter workers in an e mail that “we’re actually transferring to X” and that it’s occurring “at this time.” “That is my final e mail from Twitter,” he wrote earlier than signing off with a greeting emoji.

Mr. Musk has few boundaries to creating such modifications to the corporate after it went non-public as a part of the agency’s acquisition. However he might nonetheless face resistance from the banks that lent him billions of {dollars} and the non-public traders he introduced in to the deal, who could categorical concern concerning the divestment of certainly one of Twitter’s most seen property.

The corporate’s promoting income plummeted in opposition to the background of the departure of gross sales managers and fears that the positioning has turn out to be extra uncovered to problematic content material. Now he is up in opposition to Threads’ well-funded rival, the lately launched Twitter-like service from Meta, the proprietor of Fb.

Twitter didn’t instantly reply to a request for remark.

Mr. Musk has all the time been hooked up to the letter X. In 1999, he co-founded X.com, an web financial institution, and later merged it with one other startup to create PayPal. In 2017 he mentioned that purchased the X.com area from PayPal.

Mr Musk has not all the time adopted by means of on his public statements, similar to when he tweeted that the corporate will arrange a content material moderation board to evaluate what sort of speech is appropriate on the positioning.

However he pushed for modifications to a few of Twitter’s practices, similar to stopping the free verification of identified consumer accounts marked with a white and blue checkmark and as a substitute charging customers a subscription payment for the checkmark.

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