February 6, 2023

Edited: Bharat Upadhyay

Final replace: January 18, 2023 at 11:13 AM IST

Canalys predicts regular or marginal development within the smartphone market in 2023

Canalys expects the smartphone market to develop steadily or marginally in 2023, with circumstances anticipated to stay robust.

In keeping with the newest analysis report from Canalys, international smartphone shipments fell by 17% within the fourth quarter of 2022. Within the fourth quarter of 2022, the smartphone market leaders had been Apple (with a 25% share), Samsung (20%), Xiaomi (11%), OPPO (10%) and Vivo (8%).

“U.S. tech large Apple regained its prime spot within the fourth quarter and achieved its highest quarterly market share ever at 25%, regardless of shrinking demand and manufacturing issues in Zhengzhou. Samsung completed the quarter second with a 20% market share, however was the biggest provider for your entire yr. Xiaomi retained third place regardless of its share falling to 11% within the fourth quarter, primarily because of issues in India, Canalys mentioned in a report.

It additionally revealed that smartphone shipments fell 11% to 1.2 billion in 2022, indicating an especially difficult yr for all smartphone makers.

“Smartphone distributors have struggled in troublesome macroeconomic circumstances all through 2022. The fourth quarter marks the worst annual and fourth quarter efficiency in a decade. Market efficiency within the fourth quarter of 2022 is in stark distinction to the fourth quarter of 2021, which noticed a rise in demand and an easing of provide issues,” mentioned Canalys Analysis analyst Runar Bjorhovde.

Canalys expects the smartphone market to develop steadily or marginally in 2023, with circumstances anticipated to stay robust.

“Suppliers will strategy 2023 cautiously, prioritizing profitability and defending market share. Sellers are chopping prices to regulate to the brand new market actuality. Constructing sturdy partnerships with the channel shall be important to defending market share, as difficult market circumstances for each channel companions and distributors can simply result in tense negotiations,” mentioned Canalys Analysis analyst Le Xuan Chew.

In associated information, one other CyberMedia Analysis (CMR) report not too long ago acknowledged that the 5G smartphone market in India is predicted to develop by over 70% (YoY) by the top of 2023 CY. The Indian smartphone market has recorded over 13-fold development in 5G shipments in comparison with the yr of its preliminary introduction in 2020.

“From simply 4% in 2020 to a possible over 45% market share in 2023, 5G smartphones have positively come a good distance,” mentioned Menka Kumari, Business Intelligence Group (IIG) Analyst, CyberMedia Analysis (CMR). .

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