On Monday, Mattel launched a preview of a brand new animated search for Barney, in addition to the information {that a} dinosaur will star in a brand new international collection in 2024.
Mattel Inc.
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Mattel Inc.
On Monday, Mattel launched a preview of a brand new animated search for Barney, in addition to the information {that a} dinosaur will star in a brand new international collection in 2024.
Mattel Inc.
Barney, the polarized purple dinosaur that has been a mainstay of many millennials, is making a triumphant return to TV screens subsequent yr, however this time he’ll be animated.
Mattel Inc. introduced a “complete revival of the Barney model”, stating {that a} new flagship tv collection will air worldwide in 2024. Additionally in growth: film, YouTube content material, music, toys, books and garments for teenagers and children. within the depths of my soul.
And whereas the brand new and improved Barney might have greater eyes and a extra cellular jaw, the teachings he teaches via track and dance will likely be acquainted to many former followers, says Mattel.
“Barney’s message of affection and kindness has stood the check of time,” stated Josh Silverman, franchise director at Mattel. “We’ll benefit from the nostalgia of the generations that grew up with Barney and are actually mother and father themselves, and introduce the enduring purple dinosaur to a brand new era of youngsters and households world wide via content material, merchandise and experiences.”
Unique barney and associates The collection started airing on PBS in 1992 and ran till 2010, demonstrating the present’s reputation amongst preschoolers.
However, maybe inevitably, the purple, anthropomorphic T-Rex behind candy songs like “I Love You” wasn’t to everybody’s liking. Barney’s success was adopted by a wave of grownup darkish humor starting in 1993. Saturday evening life a parody through which basketball star Charles Barkley punches Barney on the courtroom.
The Barney reboot is Mattel’s newest try to revive its conventional manufacturers for a brand new viewers. Most just lately, Mattel relaunched its Nineteen Eighties Masters of the Universe franchise with two animated exhibits on Netflix and a brand new line of motion figures.
Different main Mattel manufacturers, resembling Barbie, Scorching Wheels and Thomas & Buddies, have maintained their reputation for many years however have struggled to outlive the most recent wave of inflation.
Mattel forecast final week that its earnings in 2023 can be under expectations as its shares continued to fall. Internet gross sales decreased by 22% within the firm’s fourth quarter in comparison with final yr.
