TikTok is increasing its attain to its over 1 billion energetic customers by launching a brand new textual content messaging choice.
On Monday, the social media big introduced that it’s “increasing the boundaries of content material creation” by permitting customers to share tales, poems, recipes and different written content material through textual content messages. Customers can customise their posts by including sounds and music, stickers and hashtags, and tagging places.
“We’re excited to see what our group will create with textual content messaging, a brand new option to specific and share your creativity on TikTok,” the corporate mentioned in a press release.
The growth got here on the identical day that Elon Musk changed the enduring blue hen on Twitter with an “X”, the newest change to the billionaire’s platform. Earlier this month, Instagram launched its personal textual content choice with Threads, Mark Zuckerberg’s new public dialog area.
It is unclear if TikTok’s new function is supposed to compete in the identical area as Threads or X. Textual content-only posting permits customers to submit 1,000 characters, in comparison with 500 characters in Threads and 280 in X. And TikTok mentioned the brand new choice is simply one other format for customers to precise their creativity, whereas Instagram described Threads in a press launch as an app for “becoming a member of public conversations.”
In the meantime, X needs to be the “app for all the pieces” Musk of the longer term, with formidable targets past offering area for public remark. Musk sees the app as a platform that enables customers to carry out all types of on a regular basis duties, corresponding to shopping for and promoting merchandise and scheduling appointments.
TikTok not too long ago confronted backlash over issues that the app’s Chinese language mother or father firm, Byte Dance, might present consumer knowledge to the Chinese language authorities. In Might, the state of Montana banned an app that Governor Greg Gianforte mentioned was supposed to guard residents’ knowledge from China.