Why the iPhone 14 Professional Max prices 3.7% greater than the iPhone 13 Professional Max
Within the iPhone 14 Professional Max, Apple’s own-designed chips accounted for greater than 22 % of the entire BoM worth. Along with the A16 bionic processor, Apple’s proprietary chips embody PMIC, audio, communications, and contact controls, in keeping with Counterpoint Analysis.
Upgrading the A16 Bionic chipset from the A15 Bionic resulted in an $11 enhance in prices, bringing the processing group’s price share to twenty % in BM.
A brand new fundamental digicam with a 48-megapixel picture sensor and a display with an always-on show perform add to the fee.
“Utility processor, show and digicam are the primary classes which have elevated in worth. These parts now additionally occupy a big share of BM,” stated Shenhao Bai, Senior Analyst at Counterpoint.
Apple’s subsequent technology cell processor, the A16 bionic, comprises a whopping 16 billion transistors, 6.7% greater than the 15 billion transistors of the A15.
Because of the extra superior 4nm course of, the appliance processor alone is estimated so as to add $11 to the fee, bringing the processor class share of the BoM price to twenty %.
The iPhone 14 Professional Max incorporates a 48MP fundamental digicam with a quad-pixel picture sensor that has a 65% bigger sensor space than the iPhone 13 Professional Max.
“The entrance digicam has been improved with the addition of an autofocus perform and its lens has been upgraded to 6P from the 5P current within the iPhone 13 Professional Max. GSEO and Sunny Optical are the primary lens suppliers for entrance cameras. Collectively, these upgrades resulted in a $6.30 worth enhance for the digicam within the iPhone 14 Professional Max,” Bai stated.
Apple’s own-designed parts account for a bigger share of the entire construct price of the iPhone 14 Professional Max than the iPhone 13 Professional Max.
“Our estimate means that Apple’s own-designed parts account for 22% of the entire iPhone 14 Professional Max construct price,” the report says.